irdman餐饮 品牌形象设计欣赏
欢迎合作及交流 | 原图来源于 Behance
?由FORMER整理 | 欢迎合作及交流 | 13986977129
Birdman
Bird, when it’s not a flying species, is another word for an odd person, which is what Birdman is about. Aside of its eyebrow-raising name, Birdman is a Melbourne-style Izakaya with an interesting personality. In Japan’s unapologetically fast-paced high-expectation life, people went to Izakayas after work hours to talk, rant or even just to interact with strangers. In this place they are free of any social roles. This has given us the idea to use eyes, since they are the windows to the soul, and when we look at someone in the eye, it means we are confident and free from the fear of being judged. The visual direction was created to be simple, subtle, na?ve yet oddly witty at the same time — as seen in the menu direction and the front signage. Since Birdman is also open for rush hour lunch, there are ones who came alone, thus we coined the tagline “solo ok, flocks ok” meaning “come with your weird self or with your weird friends”
鸟，当它不是一个飞行的物种，而是一个奇怪的人，这就是鸟人的含义。除了引人眼球的名字，鸟人还是一个墨尔本风格的伊扎卡亚人，具有有趣的个性。在日本快节奏高期望值生活中，人们在下班后去伊扎卡亚斯聊天、呐喊，甚至只是为了与陌生人交流。在这个地方，他们没有任何社会角色。这使我们有了用眼睛的想法，因为眼睛是心灵的窗户，当我们看着某人的眼睛，这意味着我们是自信的，摆脱了被评判的恐惧。视觉方向被创造成简单、微妙、新奇而又诙谐的同时——就像菜单方向和前面的标志一样。因为鸟人也是为高峰时间的午餐开放的，所以有些人是单独来的，因此我们创造了一个口号“solo OK，flocks OK”，意思是“和你怪异的自己或者和你怪异的朋友一起来”
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