奶茶时代2.0，喜茶xOatly，燕麦奶茶来了

路路

鍠滆尪灞呯劧鍙堝弻鍙掑嚭鏂板搧浜嗭紒

鍥藉唴鑼堕ギ鍝佺墝棣栨浣跨敤妞嶇墿鐕曢害濂讹紝

鍙ｆ劅杞荤泩涓嶇敎鑵伙紝

涓嶅惈涔崇硸锛屼钩绯栦笉鑰愪汉缇や篃鍙交鏉剧晠楗紝

榛戠硸娉㈡尝涓庣嚂楹︿粊缁撳悎锛屽懗钑惧弻閲嶇垎鐐革紝

濂惰尪绔熺劧涔熷彲浠ュ仴搴峰張濂藉枬锛?/strong>锛?/strong>

杩欐尝鎿嶄綔鎴戞兂澶镐竴澶竳

///HRER WE GO///

2019骞?鏈堣捣锛屽惉璇达紝榄旈兘浜洪兘琚瀮鍦惧垎绫荤粰閫肩柉浜嗭紵鎴戝徃涔熷樊涓嶅锛屼綔涓轰竴涓編椋熷崥涓伙紝姣忓ぉ闈㈠椋熺墿鐨勬椂鍊欐湰鏉ュ績鎯呮槸鎰夋偊鐨勶紝鐒惰€岀幇鍦紵鍠濅笉瀹岀殑濂惰尪濡備綍鍒嗙被绠€鐩磋鎴戝帉鍊︿汉鐢熶簡锛岀洿鍒版垜鍠濆埌浜?..

鈻?/p>

鐙壒鐨勭嚂楹﹀ザ棣欐皵鍔犱笂鐕曢害浠佺殑鍜€鍤兼劅锛岃秴涓嶄竴鏍凤紒鍐?i class="chrome-extension-mutihighlight chrome-extension-mutihighlight-style-5">鍔犱笂Q寮硅蒋绯殑榛戠硸娉㈡尝锛岀畝鐩存槸鍛宠暰鐨勫弻閲嶆毚鍑伙紝瓒呰交鐩堝張鐢滆湝涓嶈繃鍒嗙殑濂藉懗閬?/strong>锛岃绔捣瀹冩垜灏卞啀娌℃斁涓嬭繃锛屼竴鍙ｄ袱鍙ｄ笁鍙ｉ€熷害鍠濆厜瑙佸簳锛屽紑蹇冨埌杞湀~鍦垀鍦堬紒

绗竴鏃堕棿鍠濆埌瀹冪殑鎴戯紝

绠€鐩存槸鐖变笉閲婃墜锛堝彛锛夛紝

鍦惧垎绫诲洶闅剧棁锛熶笉瀛樺湪鐨勶紒

锛堝皬灏忓０璇达紝鍠濊繃鐨勯ギ鏂欐澂涓庡惛绠℃槸骞插瀮鍦惧摕~锛?/p>

鍦ㄥ拰鍔炲叕瀹ゅ皬浼欎即鎬掑枬锛堝畬锛変笁鏉悗锛?/p>

鎴戞壘鍒颁簡瀹?strong>鈥滀笌 浼?涓?鍚屸€濆ソ 鍠?鐨勪笁澶х璇€锛?/p>

涓嶅锛屼篃涓€璧峰揩涔愬垎浜粰浣犱滑鍜細

鈻?/p>

鉂?/p>

路 Oatly 鐕?楹?濂?路

鈥滄墦寮€鍋ュ悍鐜繚鐨勫ザ鑼舵柊绾厓锛岄€夊畠娌￠敊锛佲€?/p>

棣栧厛锛岀嚂楹﹀ザ娉㈡尝鏈€鐗瑰埆涔熸渶閲嶈鐨勪竴鐐癸紝鏄€夌敤浜嗘潵鑷憺鍏哥殑Oatly鐕曢害濂讹紝浣滀负妞嶇墿濂剁殑棰嗗厛鍝佺墝锛屼笉鍚钩绯栧拰鑳嗗浐閱囨槸瀹冩洿涓哄仴搴风殑鐗圭偣涔嬩竴銆傚緢澶氬仴韬汉澹瀹冨亸鐖辨湁鍔狅紝涔崇硸涓嶈€愬彈浜虹兢涔熷悓鏍峰彲浠ヨ交鏉剧晠楗紝鍜栧暋鏈懡鏄熶汉鐨勬垜涔熸浘鍦ㄥ挅鍟￠閲岀敤瀹冩浛鎹㈣繃鐗涘ザ鍠濓紝浣嗚鐪燂紝鍦ㄥザ鑼堕噷鍠濆埌锛岃繕鐪熸槸绗竴娆°€?/strong>

鐢∣atly鐕曢害濂舵浛鎹紶缁熺墰濂朵綔涓哄熀搴曚箣鍚庯紝铏借鐪嬬潃鍜屽師鍏堥偅浜?i class="chrome-extension-mutihighlight chrome-extension-mutihighlight-style-5">娉㈡尝绯诲垪娌′粈涔堝尯鍒紝鍙枬涓婂幓灏辨暣鏉?strong>鍙ｆ劅鍙樺緱杞荤泩璁稿锛?strong>鐕曢害濂剁殑棣欐皵涓庨粦绯栫殑鐢滆湝鍦ㄥ槾閲岀浉浜掓懇鎿︾鎾烇紝濂囧鐨勭伀鑺卞氨姝よ敁寤跺攪榻块棿锛屼竴鍠濆績鍔紝缇庢粙婊媬

鍐典笖锛岀敓浜х嚂楹﹀ザ鐨勭殑纰虫帓鏀鹃噺涓嶈繃鏄敓浜х墰濂剁殑涓夊垎涔嬩竴鑰屽凡锛岃繕鍙互鍑忓皯姘磋祫婧愬強鍦熷湴璧勬簮鐨勬秷鑰楋紝浣犺锛屾槸涓嶆槸鍋ュ悍鍙堢幆淇濈殑鍙岄噸濂介€夋嫨锛?/p>

鈻?/p>

鉂?/p>

路 鐕?楹?棰?绮?路

鈥滅湡瀹炶€屽ぇ棰楃殑鏋滅矑锛屽毤鍔叉弧鍒嗏€?/p>

褰撶劧锛岃繖鏉嚂楹﹀ザ娉㈡尝鐨勫ソ鍠濈璇€涓嶆浜庢锛?strong>鑲夌溂鍙瓒呭ぇ棰楃矑鐨勭嚂楹︿粊鍔犲叆锛屼护鐕曢害鏈韩鐨勬暣浣撳眰娆℃劅鐬棿缈诲€嶏紝浠庣嚂楹﹀ザ鍒扮嚂楹︿粊锛?strong>鍛宠鐨勮繘闃朵篃甯︽潵浜嗗ソ鎰熺殑閫掑銆?/strong>

澶╁憪锛屼竴杈瑰棪鐫€鍤煎姴婊″垎鐨勭嚂楹﹂绮掞紝涓€杈瑰枬鐫€濂堕鏌旈『鐨勭嚂楹︾墰濂讹紝杩欏垢绂忔劅涔熷お鐖嗘浜嗗惂锛侊紙浣嗗鏋滄湁涓嶅枩娆㈤绮掓劅鐨勫皬浼欎即锛屼篃鏄彲浠ュ幓鐕曢害浠佸搾锛屽樆鍢伙級

鈻?/p>

鉂?/p>

路 榛?绯?娉?娉?路

鈥滆蒋绯疩寮癸紝鍤煎姴婊″垎x2锛佲€?/p>

榛戠硸娉㈡尝瀵逛簬鎴戣繖涓笉鎬庝箞娌夎糠鐢滈鐨勪汉鏉ヨ锛屽ぇ姒傛槸绁炰粰涓€鑸殑瀛樺湪鍚с€傚氨鏄槑鏄庣湅涓婂幓鐢滆吇杩囦簡鍒嗭紝鍚冭捣鏉ュ嵈瀹屽叏鍒氬ソ锛?strong>鐢滃懗鍗佽冻鐨勫悓鏃跺張鑳藉仛鍒颁笣姣笉鑵?/strong>锛屾兂澶镐笂澶╂湁娌℃湁锛?i class="chrome-extension-mutihighlight chrome-extension-mutihighlight-style-5">鍔犱笂娉㈡尝杞朝Q寮癸紝鍝庡憖锛屽彲浠ヨ鏄?strong>濂惰尪鐣岀殑灏忓彲鐖辨湰鐖?/strong>浜嗭紒

鈻?/p>

鎮勫挭鍜憡璇夊ぇ瀹讹紝杩欐鎴戣繕鑷澶氬姞浜嗕竴浠?strong>缁嗚吇鍙堥娴撶殑榛戠硸甯冭暰锛堝師鏈槸涓嶅惈鍝掞紝浣嗗彲浠ュ厤璐规坊鍔狅紝涓嬪崟鏃跺拰搴楀憳璇存槑鍗冲彲锛?/strong>锛?/strong>缁忕倷鐑よ繃鍚庣劍绯栭姘旇鍐嶆鎵╂暎锛岃蒋鍣楀櫁鐨勮姵棣欎笌缁垫粦锛屾槸涓€骞村洓瀛ｉ兘涓嶄細鍠濊吇鐨勫ソ鍠濆瓨鍦ㄣ€傚惉搴楀憳浠嬬粛璇达紝鍦ㄥ枩鑼剁殑闅愯棌鐗堣彍鍗曢噷锛屼篃鍙互鑷埗濂惰尪Dirty鍣紝鐕曢害濂?i class="chrome-extension-mutihighlight chrome-extension-mutihighlight-style-5">娉㈡尝+濂ュ埄濂?闃垮崕鐢拌剢鑴嗭紝浣犵粷瀵瑰€煎緱鎷ユ湁锛?/p>

///

鈻?/p>

鐪嬪埌杩欓噷锛?/p>

浣犺鏄互涓鸿繖娆℃柊鍝佸氨鍙负濂藉枬鑰屽凡锛?/p>

閭ｅ彲灏卞ぇ閿欑壒閿欎簡~

杩欐涓?strong>鐟炲吀妞嶇墿濂堕鍏堝搧鐗孫taly锛?/p>

鑱斿悕鍑哄搧鐨勭嚂楹﹀ザ娉㈡尝锛屽彲娌￠偅涔堢畝鍗曪紒

鎵撶潃鈥滃ソ鍠濆張鍋ュ悍鈥濈殑鍚嶅彿锛?/strong>

鍋氱潃鈥滅幆淇濆彲鎸?/strong>缁€濈殑鍧氭寔锛?/p>

杩炲懆杈逛骇鍝佺殑缁嗚妭锛屼篃瓒呯骇璧板績锛?/p>

鈻?/p>

杩欐锛屽枩鑼?x Oatly鐕曢害濂跺叡鍚屾帹鍑轰簡涓ゆ鑱斿悕鍛ㄨ竟锛?strong>鑱斿悕鐜繚璐寸焊鍜?strong>鐜繚鎵嬫彁琚嬨€?/strong>鍒锛岃繖娆剧幆淇濇墜鎻愯鏈夌偣璁╂垜蹇冨姩浜嗭紝闄や簡浣跨敤鐜繚鍙檷瑙ｇ墰鐨焊浣滀负鏉愯川鍒舵垚浠ュ锛?strong>瀹归噺澶э紝闃叉按鑰愮敤锛岃繕寰堟椂楂?/strong>鍝燂紒锛堝彲閫氳繃鍙備笌鍠滆尪瀹樻柟寰崥浜掑姩鐨勬柟寮忚幏寰梸锛?/p>

鈻?/p>

鑱斿悕鐜繚璐寸焊鐨勮瘽锛屽惉搴楀憳璇达紝鍙璐拱鏂板搧鐕曢害濂?i class="chrome-extension-mutihighlight chrome-extension-mutihighlight-style-5">娉㈡尝灏卞彲浠ヨ交鏉緂et鍒帮紝涓绘棬褰撶劧涔熸槸涓轰簡瀹ｄ紶鍨冨溇鍒嗙被鐨勭幆淇濈悊蹇?/strong>鍟︼紝鎰熻璐村湪T鎭や笂鎴栨澂瀛愪笂閮借繕铔彲鐖卞搾锛屼笉淇′綘鐪嬶紵

鑰屼笖锛岃繖娆″幓鍠滆尪锛屾垜杩樻湁涓儕鍠滃彂鐜帮紝灏辨槸瀹冧滑鏂版彁渚涗簡鍙檷瑙ｇ殑鐜繚绾稿惛绠?/strong>鍣紝鎰熻鍜岃繖鏉敤鐕曢害濂跺埗浣滅殑鐕曢害濂?i class="chrome-extension-mutihighlight chrome-extension-mutihighlight-style-5">娉㈡尝鏇撮厤鍛紵锛?/p>

鈻?/p>

澶у閮藉湪涓嶅姩澹拌壊鐨勪负淇濇姢鍦扮悆鐜鑰屽敖鍔涘憿锛岀湡妫掞紒濡傛灉鍙互鐨勮瘽锛屼互鍚庝篃寤鸿澶у灏戞墦鍖咃紝澶氳嚜甯︽澂鍝焴

///

鈻?/p>

澶忓ぉ鍒板暒锛屽枩鑼跺埗鍐伴儴涔熷畬鍏ㄦ病闂茬潃锛岃繖娆＄殑鏂板搧閲岋紝闄や簡鎵撻€犲仴搴锋柊鎬佸害鐨勨€滅嚂楹﹀ザ娉㈡尝鈥濅互澶栵紝鍐版穱娣嬮樀闃熸柊鎺ㄧ殑涓ゆ锛?/strong>鏄枩鑼跺巻缁?骞存椂闂达紝浠?012骞撮娆″皢閱囬鑺濆＋涓庡ぉ鐒惰寳鑼?i class="chrome-extension-mutihighlight chrome-extension-mutihighlight-style-3">缁撳悎鎺ㄥ嚭绗竴鏉姖澹尪锛屽埌2019骞撮娆℃帹鍑轰簡鑺濆＋涓庡啺娣囨穻缁撳悎鐨勮姖鑺濊剢绛掔郴鍒椼€?/strong>

鉂?/p>

-鑺?鑺?鑴?绛?

杩欐鏂版帹鍑虹殑涓ゆ鍙ｅ懗涔熷彲浠ヨ鏄?strong>瓒呯骇缁忓吀鍙ｅ懗鐨勫寲韬?/strong>銆?strong>鑺濊姖鑴嗙瓛鏄祿閮佽姖澹殑鍜搁鍙ｆ劅鎼厤涓婁笣婊戝啺娣囨穻鐨勮川鎰燂紝涓€鍙ｅ挰涓婂幓锛屽ザ鍛抽噷鐨勯鐢滀笌鑺濆＋鐨勫井鍜稿悓鏃惰扛鍙戝湪鑸屽皷锛屾槸娌℃硶鎶楁嫆鐨勭敎铚滆礋缃劅鍛悀

鉂?/p>

-鑺?鑺?閲?鍑?鑴?绛?

鑺濊姖閲戝嚖鑴嗙瓛鍒欐槸鍠滆尪鎷涚墝涓殑鎴樻枟鏈猴紝閲戝嚖鑼剁帇鐨勬湰灏娿€?strong>鍦ㄨ姖澹殑娴撻儊鍙ｆ劅涓?i class="chrome-extension-mutihighlight chrome-extension-mutihighlight-style-5">鍔犱笂浜嗘竻鏂拌糠浜虹殑鑼堕锛屽鑰讹紝閲戝嚖鑼剁帇绮変笣琛ㄧず锛岀埥缈讳簡锛屽鏋滆鍚冧竴鏀ソ鍚冨啺娣囨穻鏄揩涔愭湰蹇箰鐨勮瘽锛岄偅涓€鏀?/strong>鍙互鍚冨埌涓ょ鍙ｅ懗鐨勫啺娣囨穻锛屽氨鏄揩涔愭棤鏋侀檺鍟婏紒

鑰屼笖锛?strong>鏍囧噯鐗堟垨杩蜂綘鐗堢殑涓ゆ璁剧疆涔熻秴璐村績鍝掞紝杩欐牱鐨勮瘽锛屽氨绠楁槸涓€涓汉锛堣椽蹇冩兂涓ょ鍙ｅ懗閮藉悆鐨勮瘽锛屾瘮濡傛垜锛夛紝涔熷彲浠ユ嫢鏈夊弻浠芥弧瓒充簡銆?/p>

///

璧板暒璧板暒锛岃繕绛変粈涔堬紝

鍜屾垜涓€璧峰毤鍟婂毤鍟婂毤锛?/p>

鎶婃暣涓澶╃殑閰风儹锛?/p>

閮藉湪杩欐澂杞荤泩鍙堝仴搴风殑鐕曢害濂?i class="chrome-extension-mutihighlight chrome-extension-mutihighlight-style-5">娉㈡尝閲岋紝

娑堣€楁畣灏藉惂锛?/p>

7鏈?0鏃?7鏈?3鏃?/strong>锛?/p>

鍖椾笂骞挎繁鎵€鏈夊枩鑼堕棬搴楁儕鍠滈檺鏃朵笂绾垮櫌锛?/p>

鈥?绂忓埄鎷?鈥?/strong>

鈻?/p>

鍠?鑼?HEYTEA

闂?搴?浼?澶氾紝寤?璁?鑷?琛?鎼?绱?

///

鎻?0涓皬鍙埍锛?/strong>

閫佷綘浠竴浜轰竴鏉嚂楹﹀ザ娉㈡尝~

鍙備笌鏂瑰紡璇﹁缃《璇勮